PsEYEche, a Halloween contacts and sclera lenses brand I crafted for Lensgoo Vision, seamlessly merges creativity and market analysis. Assigned with the task of separating Halloween contacts and sclera lenses from the natural-looking series, I transformed a mere idea into a vibrant brand. Employing innovative UI/UX design elements, I meticulously built PsEYEche from scratch, ensuring a visually compelling and user-friendly experience.
PsEYEche
Graphic Design | Web Design | Package Design
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Enhance creative makeup looks with striking and realistic eye transformations, adding depth and character to their designs.
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Makeup
Artists
Embrace their gothic style with bold lenses, expressing their individuality and completing their distinctive aesthetic.
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Goth
Enthusiasts
Achieve authentic character portrayals by choosing lenses that match the eye color and style of their favorite fictional characters.
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Cosplayers
Craft intricate and convincing special effects for movies, TV shows, and performances, bringing otherworldly beings to life.
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Special Effects Artists
Elevate their glamorous personas with captivating and glamorous lenses, adding drama and allure to their stage presence.
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Drag
Queens
Offer a wide selection of lenses for everyday wear, allowing people to express their creativity and transform their look for parties, events, or simply to make a statement.
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General
Audience
Potential Users
Target Audience
Logo Ideation:
The concept of the 'Eye' played a pivotal role in my design process. I aimed to create a logo that exuded a sense of eccentricity and eeriness. Drawing inspiration from historically mystical symbols like the Eye of Horus, the Eye of Providence, and the Eight Diagrams, I crafted a unique and captivating visual identity
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The Name "PsEYEche"
After careful consideration from a list of options I curated, the chosen brand name is PsEYEche, pronounced as 'psyche' (/ˈsīkē/), cleverly incorporating the word 'eye.' The term 'psyche' traditionally symbolizes the human soul, mind, or spirit, aligning perfectly with Halloween's thematic elements.
The Final Logo
The ultimate logo design draws inspiration from the pineal body, aptly named due to its resemblance to a pine cone. This gland holds deep religious and ancient significance, featured in various relics. Across cultures and ages, it's perceived as the human 'third eye,' carrying spiritual and intuitive meaning. For many, it's believed to be the wellspring of the human soul, mind, and spirit
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Package Design
*The normal diameter cosplay contacts' package
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I collaborated with the manufacturer, refining the design iteratively, and carefully selected the most compatible material. The final design features a spider web motif, partly hidden and partly visible in the background, ensuring a perfect blend of aesthetics and functionality.
* Outer packaging of sclera lenses bottle
The Final Packages
As a start-up without an in-house design team, I spearheaded the website design and development process. I meticulously refined the layout, structured content, and enhanced design elements like fonts, colors, icons, and images to optimize the user experience. Additionally, I conducted usability testing and iteratively improved the interface, ensuring seamless navigation and engaging aesthetics, all while adhering to the project's budget and timeline constraints.
Home Page
Web Design
Catalog Organization
While organizing products, I faced the challenge of managing a vast number of SKUs (Stock-Keeping Units). Through consumer interviews, I categorized the products into 5 distinct catalogs, improving user experience. Additionally, consumers can refine their search further on the product collection page.
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The Influence
A Proud Creation
As the brand designer, I took on various roles in product marketing and public relations for PsEYEche. The brand feels like my baby, and I'm incredibly proud of the love and support it has garnered from customers worldwide.
